Erdem for H&M Lookbook
The Erdem for H&M collection was one of my favourite designer collaborations ever. From sumptuous ballgowns to silky pyjamas, it sold out in minutes- and aptly so. I was invited by H&M to attend the media event held one day prior to the collaboration launch, and was lucky enough to purchase all the products on my wishlist. I couldn’t believe I left with not just a dress but a full on GOWN… and for just under $300 too. The Erdem for H&M collection was a celebration of femininity, elegance and maximilism… an aesthetic that I am so excited is back! I shot the Erdem for H&M collection over the weekend and am so excited to share these photos of beautiful clothes shot on location at the University of Toronto.
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