Meow! Paul & Joe Beauté Spring Makeup Campaign

Calling all cat ladies! Paul & Joe Beauté has just unveiled their new beauty campaign, and this collection features the fresh (albeit furry) faces of a few felines!


Paul & Joe is known for their kitschy beauty line, which comes in gorgeous packaging reminiscent of vintage wallpaper. Sometimes, I go for packaging and cute designs (which is why I love Anna Sui beauty so much), but the cat shaped lipstick is over-the-top adorable!

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The outer packaging is very elegant as well.  The lipstick itself is more sheer, but perfect for a soft spring lip.

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This eyeshadow and face palette is both multifunctional and cute! The colours give you a range for eyeshadow and liner, and the peach is perfect for your cheeks.  Coral blushes are a big trend for spring, and also part of Chanel’s spring makeup collection as well.

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I haven’t tried their name enamel yet, but just like a baby, I’m more interested in playing with the vintage cat box!

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A Tiffany Box Blue coloured compact meets cats. This collection was made for me!

I actually kind of like the idea of using animals for beauty campaigns. While the products aren’t displayed on real models, it’s nice to not have an unrealistic and photoshopped face modelling for a change! I’m sure the cute factor will bring in business too. I know I’ll be ordering a couple lipsticks for myself and my fellow cat ladies when I find them!

Images via and Paul & Joe Beauté

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