At NYFW, I had the unique experience to go backstage with Aveda and check out their hair and makeup team get the models ready for the runway. Here’s a look behind the scenes: Leanne Marshall FW 2016.
For hair, Aveda artists used the brand’s flexible hold Air Control Hair Spray. A neat part about this product is that it eliminates static which was a high priority with the frigid temperatures that week! The look for the show was inspired by macramé, but was far from boho. The low ponytail was so unique in that cobra knots were created out of the hair itself. I can’t wait to recreate the look myself, and hide those pesky hair ties.
Models and guests were also treated to a soothing lavender-scented hand treatment, which was a lifesaver in the windy, freezing weather.
I had the chance to speak with Janell Geason (pictured above), Aveda’s Global Artistic Director for Makeup. The look was all about gradation, and inspired by changing colours of autumn. The focus was on the eyes, with a tiny bit of nude lip stick for hydration, and no cheek colour or brow definition. “Sometimes when you do such a strong eye, it creates its own shape, but if you put a brow on top of it, it just becomes a lot,” says Geason.
I also had the chance to sneak a peek into the dressing room where the gorgeous gowns were getting last minute finishes. The designer, Leanne Marshall, was there answering a few questions for press. “For me it’s how many different ways can I make this one material appear.” Marshall’s design philosophy was evident by the textures of her gowns, with pleats, ruffles, lace and contrasting materials. I loved having a glimpse into the last minute show preparations, and experiencing the “calm chaos” of trying to darn the last hems to get the gowns sent down the runway.
Thank you to Aveda for having me for this backstage experience!