On Thursday, I went to the Levi’s x Lookbook.nu Global Style Party in Toronto at the Drake Hotel. The event was hosted by Rachel-Marie of Jag Lever and Ellie Frost who won a contest for their DIY interpretations of the classic Levi’s 501s.
Rachel Marie and Elle Frost
Drinks and sushi kept coming all night, and it was great to catch up with the Toronto bloggers and meet Rachel & Ellie. The hosts raffled off pairs of Levi jeans to lucky winners. The event is the first of a few Global Style Parties hosted by Levi’s and Lookbook. Their next stop is in NYC.
Guests could bring in their 501s and have a tailor rip, distress and alter them, and then you could use stamps and studs to add a personal touch to a classic pair of jeans.
I brought in a pair of Levi’s I got at Value Village for $8 and the tailor agreed they would make an awesome pair of cutoffs.
Here’s a tip for getting perfectly frayed edges… after you cut off the legs, vigorously whip and shake the jeans to loosen the threads.
Afterwards, I had fun at the studs and stamp station, where I stamped on my initials, a typewriter (celebrating my journalism degree!), a map of the world and a camera. To set the stamps, we used a heat gun, but you could probably do the same with a blowdryer or by putting them in the dryer at high heat.
- Natasha didn’t have jeans to stamp, so she decorated her face instead.
At the back of the event was a photobooth where myself and the other Lookbook bloggers snapped a few photos all night long. Here I am with Bobby Raffin, Elle Frost and Rachel Marie.
The dresscode was simple: wear your Levi’s 501s. I had a distressed pink pair I bought at Episode, a vintage shop in Amsterdam. I paired it with a vintage bag, floral tie shirt from Target and Bambi tattoo tights c/o Nowistyle to complete the garden-inspired look.
The event was a lot of fun and a great opportunity to DIY your jeans while meeting other stylish bloggers. If you live in New York or Sao Paolo it’s definitely not an event to miss!
Sounds nice! I think Ellie should win indeed, because her idea was so personal, stylish and still Levi’s-like at the same time.. I love that, when you can wear something that everybody wears and give it your personal touch. Lovely inspiration to do with jeans !