Betsey Johnson addicts rejoice! We can all now relax and stop trolling the clearance section on her website. After filing for bankruptcy, Betsey Johnson announced a new affordable clothing line will be out in stores next Spring.
The line will be carried in department stores and will feature classic dress designs and her signature prints. Prices will range between $99 and $249 which is incredible, considering prices for her signature line were climbing, especially during the clearout!
I predicted that Betsey would be here to stay, because when I visited Macy’s and Lord & Taylor in Buffalo, NY, they had completely restocked her jewelry line… and everytime I visit, there seem to be more pieces. I had a feeling the designer would need to scale down her retail presence, but I predict that if her diffusion line does well in department stores, a couple stand-alone shops might return! Sometimes it’s as if bankruptcy is good for business, bringing new interest to a brand when people think it’s going extinct.
Until Spring 2013, keep your eyes peeled for teasers from her new line… rumor has it she’s still hosting a fashion show this September!