Lana Del Rey is the new face of H&M

Sultry songstress Lana Del Rey is the new face of H&M’s new fall campaign. The popstar seems to be fashion’s newest it-girl with a Mulberry bag named after her, a contract with NEXT models and numerous glossy covers.

The collection doesn’t give away much yet, save for a blush-coloured fluffy mohair or “fauxhair” sweater (that’s sure to be itchy) and some statement earrings.

Rumours were circling that she’d be the face of the fast-fashion retailer, but after landing the fall campaign, she will also star in a film/music video featuring the song “Blue Velvet” and be featured once again in H&M’s winter campaign.



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